World Bank: Project Christmas

Santa Claus in sled, drawn by reindeer

An article in the series
Development Cooperation Sarcasm

This article is a comment on the Concept Note for a proposed World Bank project "Christmas". It addresses primarily the project's "Santa Claus" component.

It was prepared by staff in the World Bank's Public Sector Governance Group (see the text for names). The date of the text is not known. However, the reference to the then President of the World Bank means it was written during summer 2005 or earlier. I received the document in December 2006. According to the file's metadata the comment was written on a computer that belonged to one Sven Nilsson. He may have been involved in preparing the text.

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The authors are to be congratulated for the ambitious scope of this proposed social development project. We have several comments and suggestions, however, many of them pertaining to the “Santa Claus” component of the project:

  1. Combining executive and judicial authority in a single unelected position invites abuse. There should be an independent judiciary deciding who has been naughty or nice, with its own budget and investigative staff.
  2. The business plan does not appear to be financially sustainable. We suggest disbursing the second tranche conditional on reducing the wage bill for the elves and introducing some modest user fees. Project supervision costs could be reduced by selecting a less remote location.
  3. Budget support instead of in-kind gifts should be provided to children with acceptable budget management practices as determined by the PEFA assessmentsn (Note 1).
  4. Coal and ashes in stockings should be used only as a last resort. “Zero tolerance” is a nice slogan, but experience shows we can modify behavior only through continuing engagement with clients. Classifying clients as “naughty or nice” – following U.S. Millennium Challenge Corporation practice – is overly simplistic. The project team should follow the IDA model in using a more sophisticated performance-based formula for allocating gifts.
  5. Employment of reindeer does not really qualify as “capacity building,” as it is our understanding they are native to Part 1 countries. We suggest decentralizing decision-making to the regions, allowing local project staff to employ native species instead of reindeer, e.g., llamas in South America or camels in the Middle East. Tigers might be most cost effective in Asia: they can be fed cheaply using the surplus reindeer.
  6. The project appears to be overly supply-driven. Survey data from project beneficiaries following the pilot phase indicate little correlation between gifts requested and gifts actually received, particularly in low-income households.

Regarding other components of the proposal, we suggest deleting the sections on roasted chestnuts and sugarplums. We consulted with civil society and nobody knew what those were. The section on fruitcake can stay, but should be accompanied by Freedom of Information provisions, so project beneficiaries can discover its true age and contents.

The project monitoring indicators are too ambiguous. The team should specify more clearly how it intends to measure “tidings of comfort and joy.” A recent OECD report casts doubt on the validity of the Jolliness Perceptions Index. We urge the project team instead to use more “actionable” indicators, including one first suggested by former President Wolfensohn, “the number of smiles on children’s faces.”

The pro-poor incidence of project benefits and costs appear overstated. After all, most of the redistribution envisioned for the project is within households rather than from rich to poor households.

Project risks, on the other hand, are understated. More attention should be given in this section to polar ice melting underneath the proposed “Santa’s Workshop” facility. We suggest constructing it on pontoons. The section on “office holiday parties” significantly under-predicts the risk of lawsuits, especially by female employees. Most importantly, the proposal raises serious moral hazard problems – giving away toys to children risks encouraging aid dependence and reducing their own revenue efforts.

Finally, we suggest conducting a political economy analysis of the project, to identify any special interests that might be exaggerating its potential benefits. Anecdotally, support for the project appears to be concentrated in the retail sector. While the risk may be remote, the concept note should at least recognize the possibility that the project could become commercialized.

These comments were written on behalf of the World Bank's Public Sector Governance Group by Greg Kisunko, Steve Knack, and Colum Garrity. We regret we will be unable to attend the Concept Note review meeting tomorrow morning: we plan to sleep in late following our in-depth analysis of the “egg nog” recipes provided in Appendix IV of the Concept Note.


I truly enjoyed reading this comment. It is written in a familiar language, with the requisite use of more-or-less incomprehensible terminology, very familiar to me after my years of working for the World Bank and in development cooperation more generally. It comes across as a project that may have been prepared, or that certainly should have been prepared. I cannot help but think that this is an interesting and far-reaching concept for a project. It is certainly one I would have been interested in working on. Given my past as a professional reindeer herder in Norway (not a joke), and many years working as a social development expert (including for the World Bank), I should be well qualified!

For the record, there never was such a World Bank project, and – perhaps sadly – there will likely never be one. However, while the project may never have been identified, prepared, appraised, negotiated, presented to the Board, implemented, supervised, and evaluated (to refer to the steps in the World Bank's project cycle), a number of the issues raised are key concerns that are addressed in multiple World Bank projects across all sectors, be it past, ongoing, or pipeline projects. These issues are, inter alia, aid dependence, behaviour modification, capacity building and use of local people, climate change, decentralization of decision making, engagement with clients, ensuring that local people benefit, financial sustainability, gender, monitoring indicators, poverty focus, project management, pro-poor approach, stakeholder consultation, and user fees.

Lars T Soeftestad

(1) This is an article in Devblog's series "Development Cooperation Sarcasm" (for details see Note 5).
(2) PEFA is an abbreviation for Public Expenditure and Financial Accountability.

(3) A shorter version of this article was published on LinkedIn Pulse, 25 December 2018, at:
(4) Image credit: unknown, likely the US, from an old Chritmas card.
(5) Related Devblog article: "Development Cooperation Sarcasm" at:
(6) Further Devblog article: "
Santa Claus: Global Quantifications" at:
(7) Permalink, URL:
(8) This article was published 22 December 2018. It was revised 10 February 2021.

World Bank. nd. Project "Christmas". Concept Note addressing the project's "Santa Claus" Component. Unpublished.